The STORY-LED Newsletter

A weekly two minute read on leading with stories, setting clear vision, and guiding cross-functional teams to success.

Featured Posts

6 steps to Habits that Stick using Storytelling

6 steps to Habits that Stick using Storytelling

Sep 6, 2022

How do you build Habits that Stick? Aristotle once said, “We are the sum of our actions, and therefore our habits make all the difference.” I want to build habits that stick. I want to meditate more, exercise more and eat better. So I downloaded a meditation app, joined a gym and cleared my fridge.

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

Mar 22, 2019

For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that senior Product Managers with 3–8 years of experience would satisfy the business’s strategic needs. And that’s indeed true for the first Product Manager hire as I outlined in my 0–1 article. On the other hand, a CPO brings a deeper and more strategic product perspective that can help companies build a vision for the future and optimize their current focus.


Posts

How to get your customers to sell for you

How to get your customers to sell for you

Aug 15, 2018

Getting your customers to sell for you is every CEO’s wildest dream and question. I would argue that it’s not just a dream but a necessity. Because if it doesn’t happen your product is dead long term anyway. So it’s really part and parcel to building your business. Some call it virality and others measure it via NPS scores, but they all amount to the same question: