The STORY-LED Newsletter

A weekly two minute read on leading with stories, setting clear vision, and guiding cross-functional teams to success.

Featured Posts

6 steps to Habits that Stick using Storytelling

6 steps to Habits that Stick using Storytelling

Sep 6, 2022

How do you build Habits that Stick? Aristotle once said, “We are the sum of our actions, and therefore our habits make all the difference.” I want to build habits that stick. I want to meditate more, exercise more and eat better. So I downloaded a meditation app, joined a gym and cleared my fridge.

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers

Mar 22, 2019

For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that senior Product Managers with 3–8 years of experience would satisfy the business’s strategic needs. And that’s indeed true for the first Product Manager hire as I outlined in my 0–1 article. On the other hand, a CPO brings a deeper and more strategic product perspective that can help companies build a vision for the future and optimize their current focus.


Posts

Data-Driven or Story-Led Leadership: Which Is More Effective for Driving Team Performance?

Data-Driven or Story-Led Leadership: Which Is More Effective for Driving Team Performance?

Oct 23, 2024

Explore the effectiveness of data-driven vs. story-led leadership in enhancing team performance. Learn how to strike the perfect balance between data insights and storytelling for team motivation and success.

How to Stop Worrying - using Storytelling

How to Stop Worrying - using Storytelling

Oct 2, 2024

As a mother and an entrepreneur, my mind fills with worry. This is a story about a structured story technique I use to manage worry. It didn’t used to worry like this. I remember that in my 20s I was much more carefree.

CEOs: Don’t Let the Blocker Persona Drain Your B2B Sales Budget

CEOs: Don’t Let the Blocker Persona Drain Your B2B Sales Budget

Jun 5, 2024

Startup CEOs who fail to define this persona can waste millions in sales dollars

The Future of Healthcare: Embracing Generative AI for Product Management

The Future of Healthcare: Embracing Generative AI for Product Management

Aug 10, 2023

Healthcare is on the precipice of transformative change. While Artificial Intelligence (AI) has been making headway for some time now, a particularly promising subfield - Generative AI, also known as Large Language Models (LLMs), such as OpenAI's GPT-3 or its latest GPT-4, is beginning to leave a profound mark with deep implications for Healthcare. Product Management teams operating in healthcare can leverage these technologies to advance the industry.Healthcare product management is a subset of product management. And as such, there are general principles that guide useful application of Generative AI. Here we will review those first. Then hone in on healthcare more specifically.

Storytelling Techniques for successful B2B2C Products

Storytelling Techniques for successful B2B2C Products

May 15, 2023

In the last post on B2B vs B2C storytelling, we introduced Kwan’s Product Storytelling Framework, and broke down how product stories can quickly transform from a single story into dozens of stories as you add more customers and products. With how exponential product growth can be, product managers need to be prepared for this transition from B2B to B2C if they want to see their product grow. In this post we will explore another layer and the most complex storytelling model: B2B2C Product Storytelling.

The Best investor Pitch Deck template

The Best investor Pitch Deck template

Jan 24, 2023

The best investor pitch deck template gives you two things, a great first impression, and the answers to your investor's basic questions. The goal of the pitch deck isn't to include everything, it's to get to meeting #2, which may be pitching a partner, a product demo, or due diligence, depending on your pitch stage.  The biggest mistake founders make is start the pitch in a boring way. We'll discuss this more later.

6 steps to Habits that Stick using Storytelling

6 steps to Habits that Stick using Storytelling

Sep 6, 2022

How do you build Habits that Stick? Aristotle once said, “We are the sum of our actions, and therefore our habits make all the difference.” I want to build habits that stick. I want to meditate more, exercise more and eat better. So I downloaded a meditation app, joined a gym and cleared my fridge.

How Startup Founders Deal with Rejection - 3 Proven Ways

How Startup Founders Deal with Rejection - 3 Proven Ways

Jun 11, 2022

One of the defining traits of the most successful founders is how these startup founders deal with rejection. When you create something new, you may find that you encounter lots of pushback. Rejection can come from potential customers, investors, and sometimes even yourself. You might find your own product not “good enough to ship” and reject it before it had the chance to see the light of day.

Kwan’s Product Process for continuous Product-Market Fit

Kwan’s Product Process for continuous Product-Market Fit

Feb 22, 2022

Imagine your team on a bus. You tell them to drive to the top of the highest mountain in the land. And they set out to get there. Except in this special bus, the driver doesn’t do all the work. The entire team has to come together to navigate and arrive at the destination together. The bus represents your product management process

The Product Manager’s Career Path: A Guide for Storytellers

The Product Manager’s Career Path: A Guide for Storytellers

Nov 1, 2021

Product Manager, Product Owner, Product Analysts, Program Manager, Project Manager... There are many ways that companies, especially software companies, describe the roles known as “Product.”  Let’s call all of these roles ‘Product people’ for the purpose of this post. There are senior versions of each of these roles, and you may also move laterally across roles to try something different. For all roles, storytelling is very important. That’s because all roles in the product organization work with a large range of stakeholders. In the product world, being able to utilize storytelling skills is the quickest way to build influence and move up the product ladder. Storytelling is the ability to leverage your industry knowledge and personal experiences to influence and effectively communicate ideas, data, and problem-solving. That’s why I am going to break down some product storytelling career paths you can take.

Leadership Through Storytelling

Leadership Through Storytelling

Oct 8, 2021

As a leader, you are expected to inspire your team, earn the trust of customers, and paint a vision for the future. All of these responsibilities require amplifying your leadership skills through powerful storytelling.

Kwan's Product Storytelling Framework for B2B vs B2C

Kwan's Product Storytelling Framework for B2B vs B2C

Sep 10, 2021

Product storytelling is complex. A product manager that starts with a simple product and a simple story is quickly surprised at how complex the product story can get as time goes on. Use Kwan's Product Storytelling Framework for B2B vs B2C to manage your product as it evolves.