The Product Manager’s Career Path: A Guide for Storytellers
Connie Kwan Nov 1, 2021Product Manager, Product Owner, Product Analysts, Program Manager, Project Manager... There are many ways that companies, especially software companies, describe the roles known as “Product.” Let’s call all of these roles ‘Product people’ for the purpose of this post. There are senior versions of each of these roles, and you may also move laterally across roles to try something different. For all roles, storytelling is very important. That’s because all roles in the product organization work with a large range of stakeholders. In the product world, being able to utilize storytelling skills is the quickest way to build influence and move up the product ladder. Storytelling is the ability to leverage your industry knowledge and personal experiences to influence and effectively communicate ideas, data, and problem-solving. That’s why I am going to break down some product storytelling career paths you can take.